Ostatnio gadałam z kumplem, że bardzo popularne stają się niejakie "mood boardy". Zamiast standardowego briefu, zwykłego opisania, o co nam chodzi, jakie mamy założenia, co planujemy, więcej: gdy chcemy pokazać o jakie logo, etykietę nam chodzi, zaleca się stworzenie tablicy skojarzeń, składającej się ze zdjęć tego wszystkiego, co nam się podoba, żeby projektant/wykonawca połączył […]
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